Charli XCX appeared at the 2026 MTV Video Music Awards with a look that drew comparisons to a modern Morticia Addams.
Her beauty styling centered on two bold elements: smoky eye makeup and sleek, shiny black hair.
The dark, dramatic aesthetic marked a shift from the colorful, chaotic looks she has worn at past awards shows.
Makeup artists built the eye look with deep charcoal and black shadows blended across the lids and lower lash lines.
The finish was matte rather than glossy, giving the eyes a soft, diffused edge instead of a sharp graphic shape.
Her hair was worn long and straight, parted in the middle, with a high-shine finish that caught the light on stage.
Stylists kept the texture flat and smooth, avoiding volume or waves to maintain the severe, streamlined silhouette.
The overall effect echoed the classic Morticia Addams character, known for pale skin, dark eyes, and jet-black hair.
Charli XCX paired the beauty look with a dark, gothic-inspired outfit that matched the mood of her makeup and hair.
The singer has increasingly embraced darker, more theatrical beauty choices in recent public appearances.
Fans and beauty watchers quickly noted the resemblance to the Addams Family matriarch on social media during the show.
The VMAs remain a major platform for artists to test bold beauty statements in front of a global audience.
Charli XCX’s look fit that tradition, offering a polished and deliberate take on gothic glamour.
