Salesforce shares dropped after the company announced a $6 billion deal to acquire Braze. Investors questioned the price paid in the transaction.
The acquisition carries a 58% premium over Braze’s recent stock price. That figure drew immediate scrutiny from market observers.
One analyst described the deal as “a bit odd” given the size of the premium. The comment reflected broader concern about how Salesforce is spending its cash.
The stock decline signals investor unease with Salesforce’s acquisition strategy. Shareholders appear wary of paying steep premiums for growth.
Salesforce has pursued several AI-focused purchases in recent years. The Braze deal continues that push into customer engagement technology.
Braze provides a customer engagement platform used by major brands. Its tools help companies manage messaging across multiple channels.
The deal still requires regulatory approval and is expected to close later this year. Salesforce has not indicated any change to its plans.
