Chappell Roan is the newest face of MAC Viva Glam. The brand announced the partnership with a three-piece makeup collection. It includes a lipstick shade named UnNatural Red Head.
The collection aims to support people affected by HIV and AIDS. MAC Viva Glam donates 100 percent of the selling price to charities. Since its launch in 1994, the campaign has raised over $500 million.
Roan’s red lipstick joins a legacy of iconic Viva Glam ambassadors. Previous faces include RuPaul, Elton John, and Nicki Minaj. Each ambassador’s shade reflects their personal style.
The entire collection is now available on MAC’s website. It offers a bold red lipstick, a matching lip liner, and a gloss. Roan’s signature look inspired the vibrant, copper-toned red.
Roan described the shade as perfect for redheads and everyone else. The color aims to be universally flattering. It combines warmth with a classic, timeless finish.
The campaign photos feature Roan in dramatic, high-fashion styling. She wears bold makeup and vintage-inspired outfits. The images emphasize her unapologetic and artistic persona.
This collaboration marks a major milestone for the rising pop star. Roan brings a new generation of fans to the brand. Her partnership reflects MAC’s ongoing commitment to inclusivity and self-expression.
