Half Magic founder Donni Davy has launched a new collection inspired by the series Euphoria. The collaboration arrives four years after the brand’s initial debut.
This release serves as a direct homage to the show that first sparked the brand’s creation. Davy describes the collection as a heartfelt gift to the show’s dedicated fan community.
The line features vibrant, statement-making color palettes. It includes a range of bold eyeshadows and graphic liners, capturing the show’s iconic aesthetic.
Products are designed to encourage creative and dramatic self-expression. The formulas aim for high pigment and long-lasting wear.
This launch connects the brand’s current identity with its original inspiration. It reflects a full-circle moment for both Davy and her audience.
The collection makes the show’s distinctive makeup artistry accessible for everyday use. It allows fans to recreate iconic looks or craft new ones.
Availability is now live on the brand’s official website and select retailers. The launch celebrates a shared history between the series and its beauty legacy.
