Dyson has removed its $499 CameraJet toothbrush from store shelves. The company cited a software glitch affecting the device’s motion-tracking feature. The toothbrush launched with high expectations earlier this year.
The CameraJet used a built-in camera to map brushing habits. Early buyers reported connection failures and inaccurate tracking data. Dyson acknowledged the issue but did not specify how many units were affected.
Retailers have pulled the product from physical and online stores. Dyson’s website now lists the toothbrush as out of stock. The company has not announced a relaunch date.
A Dyson spokesperson said the glitch was discovered after a limited release. Engineers are working on a fix, but no timeline was provided. The $499 price point made the device a luxury item for most consumers.
One Allure editor described his experience as a brief, intense affair with the toothbrush. He praised its sleek design and advanced sensors. However, the device failed to sync with his phone after two weeks.
The editor returned the toothbrush and received a full refund. He noted that the concept was promising but the execution fell short. Other tech reviewers shared similar complaints about reliability.
Dyson has faced criticism for releasing unfinished products in the past. The company’s air purifiers and hair stylers also had early software issues. Analysts say the CameraJet may return after a major firmware update.
For now, the toothbrush remains unavailable. Consumers who bought it can contact Dyson support for a refund or replacement. The company has not commented on whether it will discontinue the product entirely.
