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Is iPhone 18 Pro demand cooling off? Here’s how deep Apple is reportedly cutting component orders

Apple has reportedly reduced component orders for its upcoming iPhone 18 Pro and iPhone 18 Pro Max models.

The cuts amount to roughly 15% for October, according to a report from Nikkei Asia.

The reduction suggests Apple may be anticipating softer demand for its premium devices.

Component orders typically signal how many units a manufacturer expects to produce.

A 15% cut is significant for a company known for tight supply chain management.

Apple has not publicly commented on the reported order changes.

The company often adjusts production based on early sales data and market conditions.

Analysts will watch whether the cuts reflect a temporary dip or a broader trend.

The iPhone 18 Pro models are expected to launch later this year.

Apple’s stock and supplier shares often react to such production signals.

The report follows concerns about slowing smartphone demand in key markets.

Apple has previously used order adjustments to avoid excess inventory.

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