Johnna Rossbach started Mixly Beverage Co. by hand-squeezing fruit in a rented kitchen. She funded the project herself and built the brand through persistent effort.
Mixly produces versatile mixers designed for non-alcoholic drinks, dirty sodas and cocktails. The company grew from a small-scale operation into a recognized beverage brand.
Rossbach developed the recipes without outside investment. She squeezed fruit by hand and tested flavors in a shared commercial space.
The mixers work across multiple drink categories. Consumers can use them in mocktails, sodas and traditional cocktails without buying separate products.
Funding the project independently gave Rossbach full control over formulation and branding decisions. She avoided the pressure of outside investors during early development.
The rented kitchen kept startup costs low. Rossbach used the space to refine recipes and produce small batches before scaling up.
Mixly now positions itself in the growing market for non-alcoholic and flexible drink options. The brand targets consumers who want variety without complicated preparation.
