The Republican Party of Wisconsin has spent $2.2 million on advertising that appears aimed at boosting the primary campaign of Democratic candidate Francesca Hong. Hong is a progressive state representative and self-identified democratic socialist. The spending suggests Republicans view her as the weakest general election opponent.
The advertisements highlight Hong’s progressive stances on issues such as Medicare for All and defunding the police. These messages are typically used by Republicans to damage a candidate. However, strategists note the spending is primarily reaching Democratic primary voters, not the general electorate.
Hong is challenging several more moderate candidates in the Democratic primary for governor. The Republican investment could split the Democratic vote or push the party toward a candidate they believe is easier to defeat in November. The strategy echoes past Republican efforts in other states to interfere in Democratic primaries.
Governor Tony Evers, a Democrat, is not seeking reelection, leaving an open seat. Hong has gained significant grassroots support among progressive activists but remains relatively unknown among broader voters. Her campaign has criticized the Republican spending as an attempt to influence the Democratic process.
The $2.2 million includes television spots and digital ads. Political analysts describe the tactic as a “look-over-there” strategy. It aims to drive Democratic primary voters toward a candidate who may struggle in a general election.
Hong’s campaign has raised concerns about the transparency of outside spending. The Democratic primary remains competitive, with several candidates sharing similar policy goals but differing in approach. The primary election is scheduled for August 11.
The Republican National Committee has not commented on the specific reasoning for the ad placements. Party officials have defended the spending as standard issue advocacy. The general election will take place on November 3.
