Esther’s mission is simple: revive draping, a blush technique that defines and lifts the face. She keeps Black women at the center of that conversation. Her brand, Painted by Esther, has sparked a new obsession with blush among a younger generation.
The technique involves applying blush in a sweeping motion along the cheekbones. It creates a sculpted, lifted look. This method differs from the traditional apple-of-the-cheek application.
Esther noticed a gap in the beauty industry. Blush products and application techniques often overlooked deeper skin tones. She set out to change that by creating formulas and tutorials that work for melanin-rich skin.
Her products prioritize pigmentation and blendability. The shades are designed to show up vibrantly without looking ashy. This attention to detail has drawn a loyal following.
Social media played a key role in the brand’s growth. Users shared before-and-after images showcasing the draping effect. The visual results drove curiosity and demand.
Esther’s approach is educational. She breaks down the technique step by step. This makes draping accessible to beginners and pros alike.
The brand’s success reflects a broader shift in beauty. Consumers want products and techniques that celebrate diversity. Painted by Esther delivers on both fronts.
