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In Texas Senate Race, Talarico Leans Into Growing Rivalry With Elon Musk

James Talarico, the Democratic nominee for the Texas Senate, has increasingly targeted Elon Musk on the campaign trail. Musk has criticized Talarico and donated heavily to a group aligned with Republican candidate Ken Paxton. The growing rivalry has become a central theme in the race.

Musk’s financial support has boosted a political action committee backing Paxton. The group has used the funds to run ads and mobilize voters across Texas. Talarico has seized on the connection to draw sharp contrasts with his opponent.

Talarico regularly brings up Musk at rallies and town halls. He argues that Musk’s influence in the race reflects broader concerns about wealthy donors shaping elections. The message has resonated with Democratic audiences.

Musk has publicly criticized Talarico on social media, calling his policies bad for business. The exchanges have drawn media attention and raised the race’s national profile. Talarico has responded by leaning further into the feud.

Paxton has welcomed Musk’s support without directly commenting on the rivalry. His campaign has focused on turning out Republican voters and highlighting economic issues. The Musk connection remains a secondary theme in Paxton’s messaging.

The Senate race has become one of the most closely watched contests in the country. National Democrats have poured resources into Texas, hoping to flip a seat long held by Republicans. Talarico’s focus on Musk fits that broader strategy.

Talarico’s approach carries some risk. Attacking a popular business figure could alienate moderate voters who admire Musk’s companies. But his campaign appears to be betting that the rivalry energizes his base more than it costs him elsewhere.

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