Walmart will begin selling Medicare Advantage plans through a new partnership with a nonprofit health insurer.
The move follows a similar strategy by Costco, which already offers Medicare-related products to its members.
Medicare Advantage plans are privately run alternatives to traditional Medicare, covering hospital and medical services.
Walmart’s entry into this market signals growing competition among retailers for older Americans’ healthcare spending.
The partnership aims to simplify how seniors find and enroll in Medicare Advantage coverage.
Details on pricing, plan options, and availability vary by location and are expected to roll out gradually.
Retailers see Medicare Advantage as a way to draw loyal customers who also shop for groceries and pharmacy items.
The announcement adds pressure on traditional insurers and brokers to adapt to new retail-driven enrollment channels.
