The European Union is drafting new rules to address manipulative design tactics on digital platforms. The Digital Fairness Act targets “dark patterns” that push users into unintended actions. Major services like Duolingo, Strava, and Ticketmaster are caught in the scope of the proposed law.
Under the plan, app features such as winning streaks could be switched off by users. Influencers would also be required to disclose when they are being paid to promote products. These measures aim to make online services more transparent and fair.
The legislation focuses on interface designs that mislead or pressure consumers. Examples include hidden subscription traps and hard-to-find cancellation options. Regulators want companies to stop using such tactics to drive engagement or revenue.
Duolingo’s streak feature, which encourages daily use through gamification, falls under scrutiny. Strava’s performance comparisons and social pressure mechanics may also face review. Ticketmaster’s pricing and queue systems could be examined for fairness.
The Act would empower authorities to fine companies that violate the rules. Enforcement would apply across all digital services operating in the EU. Businesses would need to redesign features that rely on dark patterns to stay compliant.
Consumer groups have welcomed the proposal, citing years of complaints about deceptive design. Industry representatives argue some features are being unfairly targeted. The draft still requires approval from EU member states and the European Parliament.
If passed, the law would set a global precedent for digital fairness. Companies outside Europe would likely need to adjust their products to avoid penalties. The final text is expected to take shape over the coming months.
