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McLaren CEO Zak Brown on FOMO, Tradition, and Leading a Racing Revival

Zak Brown spent a decade as a racing driver before moving into the business side of Formula One. Now, as CEO of McLaren Racing, he admits the pull of the driver’s seat remains strong.

Brown still experiences FOMO, or fear of missing out, when he watches cars race. He told WIRED that while his role is now executive, the competitive instinct never fully fades.

His focus has shifted to rebuilding McLaren into a legendary brand. The team has faced significant challenges in recent years, including performance struggles and ownership changes.

Brown emphasized the importance of obsessive fans to the sport. He noted that Formula One’s passionate audience drives both the culture and the commercial success of racing.

The CEO also discussed the delicate balance between tradition and innovation. McLaren must honor its history while pushing forward with new technology and strategy.

Under his leadership, the team has seen signs of recovery. McLaren has returned to podium finishes and regained respect within the paddock.

Brown remains hands-on with the team’s culture. He believes that strong leadership and clear vision are essential for long-term success in Formula One.

Ultimately, his personal connection to racing shapes his decision-making. Brown’s background as a driver gives him a unique perspective on the sport’s demands and rewards.

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