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Women started negotiating for raises decades ago — so why is the gender pay gap still growing?

Women started asking for raises decades ago — but the gender pay gap has only widened.

Despite years of negotiation training for women, corporate systems continue to penalize them.

New research shows women now negotiate for pay just as often as men do.

But asking for more does not lead to equal outcomes for women at work.

The problem is not a lack of ambition or effort from women.

Instead, workplace structures and biases systematically push women back down.

This pattern is called the “ambition penalty” — a hidden cost of speaking up.

Women face backlash when they advocate for themselves in ways men do not.

Employers often view women’s negotiations as aggressive or demanding.

Men who ask for raises are seen as confident and competent.

This double standard undermines decades of progress and advocacy.

The gap persists even when women perform equally or outperform male peers.

Recent data highlight that the issue lies in corporate culture, not individual behavior.

Companies must redesign pay and promotion systems to remove these biases.

Transparent salary ranges and standardized review processes can help.

Until those changes happen, asking for more will not close the gap.

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