A group led by Bob Iger and Joshua Kushner has shared its business plan for the Los Angeles Lakers. The investors outlined the strategy in a pitch to potential backers. Their goal is to grow the franchise to a $30 billion valuation.
The group projects team revenue will more than double within a decade. Revenue is expected to reach at least $1.6 billion. That marks a significant jump from current figures.
The plan focuses on expanding the Lakers’ commercial reach. New media rights deals and sponsorship growth play a central role. International markets also feature in the strategy.
Iger brings decades of entertainment leadership to the group. Kushner adds experience in technology and investment. Their combined backgrounds shape the long-term vision.
The pitch comes as NBA team valuations continue to climb. Recent sales have set record highs across the league. Investors see media rights as a major driver of growth.
The Lakers remain one of the NBA’s most recognizable brands. A large fanbase and historic success support revenue potential. The group aims to capitalize on that global appeal.
Details of the investor pitch were reported by The Wall Street Journal. The plan remains subject to approval and market conditions. No timeline for a completed deal has been confirmed.
